BOE Empowers Chinese Culture with Innovative Technology in Paris Exhibition

On July 6, the “Reviving-Chinese Intangible Cultural Heritage and Contemporary Design Exhibition” inaugurated at the Musee des Arts Decoratifs in the Louvre Palace, Paris. This exhibition was co-curated by Ms. Yang Lan, a renowned media entrepreneur who is also the Chrperson of Sun Media Group and Ms. Su Dan, Deputy Director of the Chinese Traditional Culture Museum CTCM. It's part of cultural and tourism activities organized for the 2024 China-France Year of Culture and Tourism. BOE Technology Group, a global leader in display technology, served as the exhibition’s display technology partner, showcasing cutting-edge technologies such as BOE iGallery and versatile displays to provide an immersive visual experience that bls ancient Chinese culture with contemporary design.

The highlight of this event was BOE’s debut Hello BOE campgn outside China. This move demonstrates how BOE is empowering traditional Chinese art forms using innovative technology, a key element in their broader strategy for global brand expansion through their “Empower IoT With Display” initiative.

Mr. Yang Lan expressed her gratitude towards BOE, stating that China and France have historically shared rich cultural exchanges. She further highlighted that this exhibition marks the 60th anniversary of diplomatic relations between China and France. By launching the Reviving-Chinese Intangible Cultural Heritage and Contemporary Design Exhibition in Paris, it showcase outstanding works from Chinese bearers of intangible cultural heritage alongside contemporary designers, contributing new vitality to global cultural diversity.

JD.com, BOE's strategic partner, also atted the exhibition opening ceremony to show their support. The two companies discussed how they will deepen cooperation to leverage the widespread use of displays and innovative technologies in enhancing people’s lives through high- display technology such as ADS Pro, flexible OLEDs, and MLEDs from BOE.

BOE has a history of collaborating with prestigious cultural institutions like the Palace Museum, Dunhuang Art, and OUTPUT for joint exhibitions both domestically and abroad. This partnership highlights their commitment to globalizing traditional Chinese culture through innovative mediums.

Moreover, this exhibition represents another milestone in BOE’s journey of integrating innovation into art and culture. It exemplifies BOE's commitment to their ecosystem concept Powered by BOE and their ambition to showcase the beauty of China worldwide using cutting-edge technology.
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