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The City of Nanjing has recognized the transformative potential of technological advancements in digital development, which have significantly shaped our contemporary world. In response to this, Nanjing is pioneering strategies that leverage cutting-edge technology to enhance and promote its rich cultural heritage. The emergence of the COVID-19 pandemic introduced a new paradigm, characterized by digitally-driven events across various sectors like creative arts, film, television, animation, digital publishing, and literature.
Nanjing develop an innovative program utilizing new digital technologies for the enhancement and marketing of its cultural assets. This transformative initiative includes online performances and exhibitions, as well as digital arts and immersive experiences that are reshaping traditional businessand seamlessly integrating offline and online interactions.
These efforts have witnessed a remarkable growth in various sectors of culture and entertnment industries, such as a double-digit increase in operating profit, total profit, and value-added tax payable. Since the onset of this initiative, significant advancements have been seen within the city, including collaborations between leading digital enterprises and cultural industries.
A notable instance was the launch of the world's first 5G smart boat on the Qinhu River in April 2019. This innovative eavor provided a panoramic Virtual Reality experience to showcase the harmonious bl of modernity and history encapsulated within Nanjing's Ten Miles Qinhu.
Additionally, the Confucius Temple Scenic Area has successfully integrated cutting-edge technologies with creative designs to create an immersive night-time experience for visitors. The area also pioneered the use of virtual reality in its themed hotels, offering a unique digital engagement.
As per recent data analysis up until late 2021, these initiatives have substantially elevated the performance of large cultural enterprises across sixteen diverse sectors, such as digital publishing, animation, multimedia, etc., leading to a year-on-year growth rate of over 25.9. This remarkable transformation has not only accelerated the evolution of creative industries but also effectively bridged the gap between culture and tourism.
By seamlessly bling new technologies with traditional heritage, Nanjing is fostering flagships for cultural industry development while ensuring that its rich legacy remns a vital part of its modern narrative.
Source: World Cities Culture Report 2024
Images courtesy of GettyCanva
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